Rules is a contemporary interpretation of the neo grotesque font era. Rooted in Swiss Modern type inspiration and built with a strong structure in the respect of type design tradition. Rules features modern capitals (optically-matching widths). Next to no contrast in counter-forms. Closed terminals and an elegant twist bringing a colorful aspect to optical gray in text layouts. The whole font family is topped off with squared endings, giving the whole font family a great pace.
Rules is a neo-grotesque font family with an edge.
This font family was especially thought for body texts in print, web & app uses and still performs greatly when used as a main headline or display fonts for posters as well as in signage system.
Rules in use by Pentagram.